Marketing strategy and operations. Built right.
Fractional marketing consulting and project-based implementation for businesses ready to grow.
Services
Creativity meets technology.
Marketing strategy, technology, automation, and insights for growing businesses.
With 16 years in digital marketing and the technology that drives it, I help businesses grow. I work with clients to develop their strategy, better use (or lose) their systems, and pragmatically adopt new technologies that help them work smarter. Research and strategy always come first, followed by implementation, listening to the data, and improvements.
Approach
Part of your team.
I've worked across industries from travel to law, and I've learned that the most important thing I can do at the start of any engagement is understand your team, your product, and your customer. That's why I begin every engagement with a discovery process designed to surface not only your how but also your why.
I prioritize strengthening the customer experience and providing teams with the strategy and systems they need to do their best work.
Sophistication is knowing what to leave out.
About
16 years across marketing, technology, and operations.
For a decade, I built and led the marketing, client success, and technology teams at a student travel organization, growing enrollment from 2,700 to over 11,000 annual travelers with 300% revenue growth. I implemented Salesforce and HubSpot org-wide, led rebrands and website launches, managed a team of 40, and helped the organization earn recognition as an industry leader.
Before launching Sonoran Strategy, I spent four years as a strategist at a boutique web design and development agency, working with clients including the International Monetary Fund, Volkswagen Group of America, and the Bipartisan Policy Center. That work taught me to think across industries and adapt quickly.
Around the same period, I also co-founded a DTC AI-powered healthcare platform with internationally-recognized medical professionals. I led branding, product MVP, and go-to-market strategy.
Earlier in my career, I was a photojournalist. I spent four years working as a photographer through college at the University of Missouri, then worked with NPR's multimedia team covering daily and breaking news. I still consider myself a storyteller at heart. Storytelling shapes how I think about brands, customer experience, and the human side of technology.
Projects
Things I'm building.
Side projects help me push my understanding of new ideas.
New AI coding tools have enabled creative building in ways that weren't available even a year ago. Recently, I've been experimenting with both practical and fun projects and I've learned a lot along the way. Some are live. Some live only in GitHub.
WEBCHKR
A free diagnostic that scans 30 technical fundamentals across your website: site health, email auth, security, analytics, search, performance, and AI readiness.
NAPCHKR
A free local SEO check for Name, Address, and Phone consistency across Google, Yelp, TripAdvisor, Bing, and seven more business directories. Still tweaking.
AZMap
A live Arizona map of wildfires, floods, water and drought, and monsoon storms. This project is actively in development for the 2026 monsoon season.
tempest-dashboard
A modern take on a WeatherFlow Tempest dashboard, with forecasts, radar, alerts, and historical tracking. See mine at wx.gibbonsfam.com.
wf-cropper
A photo editor and cropper built for clients' Webflow sites. Works on any CMS.
ai-keywords-lightroom
Lightroom Classic plugin that auto-generates photo keywords using LLMs (Claude, Gemini, OpenAI, Ollama). Stable and in daily use.
ai-selects-lightroom
Lightroom Classic plugin that uses vision AI (Claude, Gemini, OpenAI, Ollama) to score photos and propose a curated selection. Experimental, still iterating.
dashey.io
An analytics dashboard for SMBs that connects to multiple platforms and custom sources. AI handles setup and insights. Beta coming soon.
Let's
talk.
Have a project you'd like to collaborate on? I'd love to hear about it.
[email protected]